Sales Manager Italy

About the job

Join a dynamic and fast-growing team at HG Italy and make your mark in the world of specialist cleaning products! As our new Sales Manager, you are at the helm of key partnerships and responsible for driving our performance in the DIY retail channel — and beyond. From powerful negotiations to developing winning account strategies, you will contribute directly to the continued success and expansion of HG in Italy. With your energy, drive and commercial instinct, you will inspire customers and colleagues alike.

The essence of this role...

• You will manage and expand strong, long-term relationships with our major DIY customers.

• You will lead our agent network across Italy and maximise their performance.

• You will overachieve on sales targets by creating and executing Joint Business Plans with key accounts.

• You’ll become the go-to expert for your customer portfolio, their category, and the market.

• From sales forecasts to shelf visibility – you will own the commercial performance across accounts.

• You’ll work closely with HQ in the Netherlands and embrace our values: Aim High, Be Brave, Work Well Connected.

…and everything that comes with it

You will work independently, yet always feel connected to our passionate international team. Your knowledge of the Italian DIY market allows you to confidently engage with decision-makers and challenge the status quo. You are a hunter — hungry to grow, spot opportunities, and close the deal, all while building sustainable partnerships that go the distance.

You’ll regularly be on the road (3–4 days per week) and spend 1–2 days at our office in Rome. Your base of operations? Rome, or nearby — or you're ready to move there.

Here's what's in it for you:

Of course, we offer you a reward that matches your ambition. Among other things:

• A competitive salary and an attractive bonus scheme;

• A lease car, laptop and mobile phone;

• Holidays in line with local standards;

• The opportunity to make real impact in a company that values entrepreneurship and results;

• A role with strong potential for future growth within HG International.

Who are you?

You are an ambitious, commercially driven sales professional who thrives on autonomy and accountability. You build trust, influence outcomes and never lose sight of your targets. You love the buzz of doing business and the satisfaction of doing it well.

You also bring:

• Proven sales success (min. 5 years) in the Italian DIY channel;

• Experience managing negotiations with major accounts;

• Sufficient English skills to work independently with international HQ;

• The resilience and drive to promote a challenger brand;

• A Bachelor’s degree in a relevant field;

• Strong communication and presentation skills;

• Excellent knowledge of MS Office;

• High emotional intelligence and team spirit.

We are HG!

HG International are the European market leader in Specialist cleaning products, with global headquarters in the Netherlands and HG products sold in 45 countries around the world - with a direct presence through an fully owned affiliate in the UK & Ireland, Belgium, Austria, France, Spain, Germany, Poland and Italy. The strength of the HG brand and portfolio, offering solutions to meet maximum consumer needs under one brand recognised for quality and added value, is the foundation of the business.

The small HG Italia team has strong growth momentum and a market presence to build on, and are forging a unique high performance and motivation culture underpinned by our HG corporate values and supported by a clear vision, strategy and goals. And it is working. The company has a consolidated presence in most major DIY chains: Leroy Merlin, Bricocenter, Bricofer, Eurobrico, Brico Io.