Senior Performance Marketing Manager (Amsterdam Area - Almere)

HG is growing rapidly online, and we are looking for a Senior Performance Marketing Manager to strengthen and scale our performance marketing capabilities across international e‑commerce channels.
In this role, you are responsible for driving visibility, traffic and conversion across platforms such as Amazon, Google and HG’s own websites. You translate data and insights into clear performance strategies that connect media, content and commerce.

What you will do

• Own and execute HG’s performance marketing strategy across e‑commerce and digital commerce channels.

• Drive growth through SEO, SEA and marketplace advertising, with a strong focus on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).

• Translate performance data into clear optimisation actions to improve visibility, conversion and return on investment.

• Partner closely with the Digital Content Specialist to improve PDP performance, ranking and conversion through data‑driven content recommendations.

• Collaborate with E‑commerce, Brand Marketing and Sales to align media investment with availability, pricing and commercial priorities.

• Set up, manage and interpret A/B tests and experiments to continuously improve campaign effectiveness.

• Own performance dashboards and KPI reporting (e.g. ROAS, CAC, conversion, visibility).

• Coordinate and steer external agencies and platform partners to ensure high‑quality execution.

• Act as the internal expert on performance marketing, sharing insights and best practices across the organisation.

You will work at the centre of our “More Online” transformation and play a key role in accelerating HG’s digital growth.
You report directly to the Head of Online, are part of the eCommerce team and work closely with Marketing, Sales, and local country teams.

Here’s what’s in it for you

Are you excited about the challenge this role brings? Then we’d love to tell you what we offer, including:

• A market‑competitive salary between 5351 and 6688 EUR per month.

• An annual on‑target bonus of 25% of your gross annual salary.

• 30 vacation days based on a full‑time contract.

• A pension plan.

• Full reimbursement of commuting costs when using public transportation.

• Opportunities to further deepen your expertise in a fast‑evolving digital environment.

• A dynamic and ambitious work environment where ownership and initiative are appreciated.

What you bring

• At least 8 years of experience in performance marketing or digital growth, preferably within e‑commerce, FMCG, retail or consumer goods (agency or in‑house).

• Strong hands‑on expertise in SEO and SEA, including Google Shopping.

• Deep experience with Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display and DSP.

• Experience working with performance analytics, attribution models and advanced dashboards (e.g. Amazon Marketing Cloud).

• Proven ability to translate data into clear strategies and actionable recommendations.

• Comfortable working independently and influencing in a matrix organisation without formal authority.

• Strategic mindset combined with a hands‑on, results‑driven approach.

• Excellent command of English; additional European languages are a plus.

We are HG!

At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.

HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialised cleaning solutions, along with expert advice.

From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e‑commerce as our number one growth channel. HG does what it promises.

Do you have any questions?

Our colleague Els Marchal (Sr. HR Business Partner) will gladly take the time to answer them. You can reach her at EMarchal@hg.eu.

Would you like to apply for the position of Performance Marketing Manager at HG? You can. Apply directly by uploading your CV. You can expect a response from us within 5 working days.