Head of Online (Ecommerce)

Job description

HG is accelerating rapidly in e-commerce, and we are looking for a Head of Online who will lead our European online growth across marketplaces such as Amazon, bol.com, Allegro and other Pure Play and Brick & Click partners. In this role, you take full ownership of the online strategy, plan incl. P&L and growth roadmap. You will drive digital performance, improve online sales, visibility and scale HG.eu in this key commercial channel.

This is a strategic and hands-on role. You shape the long-term vision while also ensuring smooth execution with your team. You will lead a motivated online team spanning the Netherlands and the United Kingdom and improve online sales, visibility and scale HG.eu in this key commercial channel and ultimately drive HG’s more online transformation.

What you will do

• Own the full ecommerce P&L, including strategy, annual plans and digital marketing budget (SEO, SEA, platform investments).

• Drive profitable growth across Amazon, bol.com, Allegro and other marketplaces, while taking direct responsibility for elevating the relationship with Amazon.

• Increase visibility and conversion through performance marketing, SEO, SEA and content optimisation.

• Oversee digital content creation, deployment and channel execution for maximum impact.

• Identify opportunities that increase ROI, accelerate digital expansion and improve online performance.

• Track and report KPIs, results and forecasts to guide decision-making and leadership alignment.

• Align markets, platforms, brand, media, sales, finance and supply chain to enable seamless execution.

• Lead and develop the ecommerce, digital marketing and content teams in NL and the UK.

• Build a data-driven, collaborative and results-focused digital culture.

• You will play a critical role in shaping and executing HG’s online strategy and report directly to the Commercial Director.

Here’s what’s in it for you

Are you excited about the challenge this role brings? Then we would love to tell you what we offer, including:

• A competitive salary.

• A very significant bonus plan.

• 30 vacation days based on a full-time contract.

• You are part of the HG Leadership Team and will have the opportunity to truly impact HG’s performance and strategic direction.

• A dynamic, ambitious and fast-growing environment where you can build and scale.

• Freedom to make decisions and drive impact from day one.

What you bring

• At least 8 years of experience in ecommerce and digital marketing, with a minimum of 3 years in a leadership role.

• Proven track record in scaling ecommerce across Amazon, bol.com and preferably Allegro.

• Direct experience with Amazon (e.g., AVC, AVN, AVS) or from within the Amazon organization.

• Experience owning and managing a P&L, including budget responsibility for performance marketing (SEO, SEA).

• Strong commercial and analytical mindset with a focus on conversion and profitable growth.

• Hands on, but with strong strategic capabilities.

• Experience working in international environments, managing multiple stakeholders, and driving change effectively.

• Excellent command of English. Dutch is a plus.

We are HG!

At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.

HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialized cleaning solutions, along with expert advice.

From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e-commerce as our number one growth channel. HG does what it promises.

Do you have any questions?

Our colleague Rico Veerman (Sr. HR Business Partner) will gladly take the time to answer them. You can reach him at HR@hg.eu.

Would you like to apply for the position of Head of Online (E-commerce) at HG? You can. Apply directly by uploading your CV. You can expect a response from us within 5 working days.