Online Content Specialist (Amsterdam Area - Almere)

HG is growing rapidly online, and we are looking for a Digital Content Specialist (E‑commerce) who will strengthen our digital brand presence across key international Ecommerce platforms such as Amazon, Bol.com, DIY and grocery retailers.
In this role, you ensure that our product content stands out, convinces, and converts. From content planning and creation to optimisation and deployment, you take expert end‑to‑end ownership of best‑in‑class digital content that supports both the consumer and retailer journey.

What you will do

• Own all product content across Amazon, Bol.com, DIY and grocery retailer platforms, and HG's website — from titles, bullets and descriptions to A+ content, enhanced imagery, video, and brand store

• Translate brand campaigns into platform-specific, conversion-driven content for each channel and market

• Localise and adapt centrally developed content to ensure relevance and consistency across European markets

• Optimise content for SEO, CTR, and CVR, using performance data and A/B testing to continuously improve results

• Work closely with the Performance Marketing Manager to translate keyword insights and performance data into PDP improvements and content briefs

• Manage the digital asset library and content syndication, ensuring all content is current, compliant, and brand-aligned

• Design and improve content deployment processes across markets, enabling local teams to work efficiently and consistently

• Act as the internal content expert, sharing best practices and elevating digital content quality across the organisation

You will work at the centre of our "More Online" transformation and play a critical role in accelerating our digital growth. You report directly to the Head of Online and work closely with the Performance Marketing Manager, Brand Marketing, Amazon Commercial Team and local country teams.

Here’s what’s in it for you

Are you excited about the challenge this role brings? Then we’d love to tell you what we offer, including:

• A market‑competitive salary between 3529 and 4411 EUR.

• An annual on‑target bonus of 10% of your gross annual salary.

• 30 vacation days based on a full‑time contract.

• A pension plan.

• Full reimbursement of commuting costs when using public transportation.

• Opportunities to grow and further develop your skills.

• A dynamic and ambitious work environment where taking initiative is appreciated.

What you bring

• At least 4 years of experience in digital content creation and e-commerce content deployment (preferably across multiple countries or languages)

• Proven track record of scaling content across a European organisation, with experience coordinating multi-market or multi-language content workflows

• Solid understanding of SEO for e-commerce, conversion optimisation and digital analytics

• Hands-on experience creating and managing A+ content, brand stores, and enhanced content on Amazon or similar marketplace platforms

• Demonstrated project management skills; able to coordinate multiple deliverables and deadlines

• Hands-on, proactive, solution-oriented and comfortable navigating change

• Experience with CMS (e.g. WordPress, Shopify), DAM systems and digital asset workflows

• Excellent command of English; Dutch or other European languages are a plus

We are HG!

At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.

HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialized cleaning solutions, along with expert advice.

From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e‑commerce as our number one growth channel. HG does what it promises.

Do you have any questions?

Our colleague Els Marchal (Sr. HR Business Partner) will gladly take the time to answer them. You can reach her at EMarchal@hg.eu.

Would you like to apply for the position of Digital Content Specialist (E‑commerce) at HG? You can. Apply directly by uploading your CV. You can expect a response from us within 5 working days.