Senior Category Development Manager

About the role

HG is the market leader within the specialist cleaning category and has built strong and long-standing partnerships with major retail accounts. With a dominant position in the Dutch market and significant growth over recent years, HG products can already be found in over 70% of households. Yet the potential for further growth is substantial. Our ambition is clear: increase the number of HG products per household and unlock the full opportunity of the category.

To accelerate this next growth phase, we are looking for a Senior Category Development Manager who will lead the development, translation, and implementation of the categories strategy, both internally and with our retail partners. This is a role where you can truly make an impact, working in an organisation with short decision lines, entrepreneurial spirit, and room for new initiatives.

In this position, you will lead the Category Development Manager and report directly to the Commercial Director NL.

What you will do

• Define and execute the category vision and strategy for the Dutch market.

• Translate market and shopper insights (Nielsen/IRI/GfK) into clear growth opportunities and actions.

• Develop and optimize assortment, shelf layouts, and activation plans for key retailers.

• Act as HG’s category expert in strategic customer meetings and business reviews.

• Build business cases that drive category and retailer growth.

• Coach and lead the Category Development Manager.

What you bring

• Bachelor’s or Master’s degree in a commercial field.

• Multiple years (5+) of relevant FMCG category/trade experience (preferably non-food).

• Strong analytical skills and experience working with market data tools (Nielsen/IRI/GfK).

• Able to translate insights into compelling stories and actionable plans.

• Entrepreneurial, proactive, persuasive — comfortable balancing strategic thinking with hands-on execution.

What we offer

You will have the opportunity to directly influence the growth of a strong brand and leading category. We offer:

• A competitive salary based on experience and seniority.

• A performance-based annual bonus of 25% of your annual salary.

• Company car.

• 30 vacation days (based on a full-time contract).

• A role with high visibility and autonomy, where initiatives are encouraged and impact is tangible.

We are HG!

At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.

HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialized cleaning solutions, along with expert advice.

From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e-commerce as our number one growth channel. HG does what it promises.

Do you have any questions?

Our colleague Rico Veerman (Sr. HR Business Partner) will gladly take the time to answer them. You can reach him at HR@hg.eu.